Yes you read that right! Monistat Chafing Gel is the exact same formula as Smashbox’ Photofinish Primer, as well as a few other high end face primers. Why is this important? Because the Monistat Chafing Gel is 1/5th their cost! We were shocked and, to be honest, a bit hesitant. But after one use and seeing our simple foundation staying ALL DAY, we were hooked. So next time you find yourself in the ‘ladies aisle’ at Target, snag you some of this frugal goodness. Then go make yourself up – you can thank us later.